Obermutten – A SMALL Village Goes BIG
A tourism campaign though Facebook of Obermutten — a small town in Graubünden, Switzerland, has been very successful. The idea of this campaign is that if you like the Obermutten Fanpage on Facebook, your profile picture will be posted on town’s bulletin board. This campaign was created by an ad agency, Jung von Matt/Limmat. It is a very brilliant idea to gain attention from the media. The traffic to the Graubünden tourism website has increased to 250 percent. This village has only around 80 residents. Now there are over 15,000 fans from more than 30 countries.
Here is video from the mayor promising everyone’s Facebook profile who liked the Fanpage will be on the town’s board.
I am wondering how many people will actually visit there. But wait, they already did (in some ways)!
