#SANTA youtube channel @02Santa
Tweet Santa, and he’ll send a personal youtube video back on his very own channel. It’s really that simple. Hurry! Anything before tomorrow will receive feedback before Christmas. Created by PR agency Hope and Glory for 02.
Santa’s introductory message on YouTube explains how the process works: “I am broadcasting live from the North Pole…I’ve decided to take a break from making and wrapping presents to take to Twitter and YouTube this year. Oh-ho yes, social media has come to us all…so if you would like me to send a little message to your family, friends or followers, just tweet the message you’d like me to read out. My elves will spot your message and pass it on to me.”
Well, this is absolutely brilliant. Every Ad agency is marketing for the holidays right now. O2 is taking Santa and combining him with both youtube and Twitter. Videos can be shared and will most certainly go viral. This will attract children who will then tell their parents. Find him @02Santa. 02 is about to accomplish some serious branding.
