Home > Uncategorized > Ineractive Call to Action – Burger King

Ineractive Call to Action – Burger King

During an info session I attended, we were shown some interesting ad campaigns, and one of them was somewhat of a market research type campaign. One fine day, in middle America, Burger King decided to tell customers the Whopper was discontinued to see what would happen. Here is what happened: http://www.whopperfreakout.com. This is a streaming video of what went on. Besides this, Burger King customers actually freaked out and reacted to this so-called Whooper discontinuation in their own ways. With the tools that we have available to us today, instead of writing nasty or confused letters to Burger King, customers posted their own Whopper freakout parodies and responses on Youtube. Here are some of the videos (sorry about the language in some of the videos).

The consumer reaction shows how strong and effective Burger King is as a brand, that consumers took this experiment one step further and created their own parodies mimicing the experiment Burger King ran. Although it was somewhat risky to do, BK tested its customer loyalty by offering Wendy’s and McD’s products instead, but consumers were so caught up in the no-more-Whopper frenzy that they did not want any or as they said they didn’t like those restaurants.

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