Sony Playstation 3 – What’s your face look like?

In Japan,Sony has launched an amusing project to drive attention around the release of the new PS3. How does your face look like while you play videogames? Have you got the best “game face”? You can start comparing yourself to a bunch of Japanese videogame players by visiting www.playface.jp.

What surprising is this is actually an integrated launch plan. It’s not just on TV, or just launch on the Web, this event is really get game enthusiast involved. For three months, as from September, Sony will take the “Playface” concept on tour throughout Tokyo and Osaka. They will invite gamers on the street to play in front of a camera in order to capture their faces during the game.

In this way, the company will both run trials of the new Playstation and engage consumers in a contest with an extremely appealing price for any passionate videogamer: the best “Playstation game face” will be awarded in November with the possibility of trying out all the upcoming SonyPlaystation videogames titles for the rest of his/her life. The final result will reveal who will be the best “Playface” in December.