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AT&T v.s. Verizon

November 23, 2009 Leave a comment Go to comments

There is always a war between the top two carriers AT&T and Verizon, but it became even uglier.

First, Verizon launched a commercial “There is a map for that” which shows two maps, one with Verizon’s 3G coverage blanketing the country, while another shows AT&T’s coverage represented by sporadic clusters and mostly white space.

Here is the commercial:

And then, AT&T sued Verizon on this campaign that Verizon is painting a misleading picture that suggests AT&T offers no wireless coverage in the white areas on the map, which indicate where it doesn’t offer 3G service, but AT&T is not disputing Verizon’s claim about its 3G coverage. But Verizon won the second round. The request AT&T made to force Verizon to halt its commercials was then denied by an Atlanta federal judge, since he found no evidence that the ads were inaccurate.

Hours after this denial was made, AT&T launched a new ad campaign that hits back at Verizon both on TV spot and newspapers.

Here is the ad:

Christmas is coming. The big selling season is on the way. Can AT&T win over Verizon next Month either in the court or in the subscribers? Let’s see.

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Categories: Uncategorized
  1. Leanne
    December 2, 2009 at 10:34 pm

    This is such an interesting multi-million dollar war. It is a lot like the Coke vs. Pepsi battle… except there is more at stake with cell phone service providers. Many people claim to be unhappy with their providers, so it is very tempting to switch, especially around the holidays when they can get a deal on a new set of family phones.
    It will be interesting to see how it pans out!

  2. Jill
    December 3, 2009 at 5:51 pm

    I agree, this is quite the war. I think if AT&T didn’t have the iPhone, Verizon would win, but how long will Apple hold onto its relationship with AT&T? If the AT&T service is shoddy, then by association the service of the iPhone is shoddy too. If Apple moved strictly to Verizon, or unlocked the iPhone for all carriers, would Verizon win? We’ll see!

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