Home > Uncategorized > Will Microsoft pay to block News Corp. from Google?

Will Microsoft pay to block News Corp. from Google?

Rupert Murdoch discusses removing the News Corporation news content links from Google’s search engine and displaying them exclusively on Microsofts Bing. Microsoft is in early stages of considering paying News Corp. for their news content, something that Google currently gets for free. Murdoch has been increasingly vocal about getting paid for his company’s online news content. His company owns the New York Post, The Times of London, and The Sun of Britain. Murdoch also suggests that “Google and other online entities steal our stories.”

This could create a large shift in Google users to Bing users. Those who currently use Google for their daily news source would either find themselves lost in the Google world and moving to Bing for their stories or they would loose interest in the online News altogether. This would decrease the News Corp. audience. More than 65 percent of all search inquiries in the United States are made on Google, while Bing only handles 9.9 percent. So removing links from Google would clearly lead to a big drop in traffic.

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