Search Engine Marketing – Trigger Targeting- The Black Friday Story

Experian Hitwise recently published a report, that depicts that online  Black Friday Traffic Up 87 Percent Pre-Thanksgiving Week. Additionally the report illustrates  a 4% increase compared to the same period in 2008. Is this something related to the bad economy? Are consumers less motivated to visit a physical store unless they find their “call to arms”?

Another interesting piece of information is related to the black friday trigger.

Top sites received traffic from Black Friday Websites. Sites such as dealighted.com aided in directing consumers to retailer’s landing pages. The percent of referred consumer was up 14% than that of the week ending November 21. This important online behavioral  data for marketers striving to provide optimum solutions to their  clients that are under financial stress.We need to identify new paid search opportunities especially in a rough economy such as this.

According to Jason Tabeling, director of search and media at Rosetta search partners can:

• Help reduce cost per click at a 28% rate
• You will still be getting 80% of search from primary search engines
• 6 percent higher cost per conversion on the search networks versus primary search engines.
• 87 percent of the conversions from primary search engines.

Finally if you want to discover which search partner could provide optimum search engine marketing results for you and your client, run a Referrer Report using your analytics package.

Nick Meletopoulos

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