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Mobile Marketing Beyond the Mobile Phone

http://adage.com/article?article_id=140746

When someone says “mobile marketing” people tend to think of marketing via cell phones, receiving phone calls or text messages from marketers. But operators have expanded beyond your cell phone to be able to reach you in other ways.

The article mentions several different types of ways mobile marketers can reach consumers through various devices and why these are important. It is interesting how some of these devices which are mass market such as the Ipod Touch for example, can be a medium of communication for marketers. It’s a bit creepy how close marketers can get to consumers.

What’s important for marketers is that they need to seize the opportunity of mobile marketing, something Sprint and AT&T have already done. Because this is something fairly new, marketers who enter this market sooner will have more opportunities to reach their consumers in a less croweded space.

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Categories: Uncategorized
  1. December 2, 2009 at 5:25 am

    I think you’re right. Mobile marketing to me seems to be where marketing’s next craze will be located. One thing I think is important to keep in mind is that there are certain privacy boundaries that should not be violated. Consumers don’t want to feel like a mobile message or advertisement is intruding or interrupting their daily routine. This may not be the easiest thing to avoid, because as you said, “it’s a bit creepy how close marketers can get to consumers.”

  2. Meredith
    December 3, 2009 at 3:27 pm

    I hear what you’re saying and yes, it does seem that mobile marketing is the next logical step. However, I don’t think it will be the most effective. As Zach said before me, if an advertisement feels like it is somehow violating or interrupting a person’s day I think it would render the advertisement ineffective. I think this is something that needs to be used minimally and with caution.

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