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Digital Trends in China

1. iPhone was finally launched in China, but without Wi-Fi. It has an exclusive carrier China Unicom, which is not that favorable to young people. Anyway, a good thing is that this launch improves the mushroom of Chinese-language Apple iPhone apps.

2. Due to the huge population China has, China is home to the world’s largest online gaming community with 40 million active gamers, worth $3 billion. Besides those serious games, social networking games are becoming more popular. Those casual gamers visit gaming sites during their lunch break for a shoot-out, for instance, or for a fun break at night or on weekends. This changing demographic is opening a wider opportunity for marketers who should definitely look into gaming as an area of growth potential for communicating their brands.

3. Mobile networking in China is very different from that in the rest of the world. by the end of 2009, the number of Chinese online social media users will reach 124 million. Every social media user owns on average 2.78 social media accounts. With mobile social networking growing at a staggering pace, does it make sense for brands to jump onto it immediately? Absolutely.

A Chinese version Facebook “Xiaonei”

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