Home > Uncategorized > Microsoft, Facebook Modify Ad Relationship–Swaps Banners For Search Deal

Microsoft, Facebook Modify Ad Relationship–Swaps Banners For Search Deal

Read a great article today http://news.ebrandz.com/microsoft/2010/3122-microsoft-facebook-modify-ad-relationship-swaps-banners-for-search-deal.html

Looks like FB is going to gain control again over the banner ads that are displayed on a user’s page.  The reason they get to gain control again is because ultimately FB know their users better than Microsoft does so FB can do a better job at targeting the right ads and will now  be using Bing.com  more to help do it.

In my mind, who cares?  Does anyone even read the banner ads on their FB page?

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