Home > Uncategorized > 600 TPS- What does this mean?

600 TPS- What does this mean?

by Migdalia

This past Monday, Twitter announced that it reached 50 Million tweets per day, or an average of 600 tweets per second (TPS).  To put that into perspective:  in 2007, they only had 5,000 tweets per day. But what does this mean for marketers? And what about for consumers?

Will more companies start Twitter accounts? Or will more companies start doing ‘Twitter’ searches of their brands to see what tweeters really think of them?

On Tuesday, IHOP was the number 3 top Tweeting topic because of the company’s Annual National Pancake Day. However, IHOP doesn’t have a Twitter account, and doesn’t plan to get one right now. But will this cause consumers to feel unappreciated by IHOP? Clearly, people were engaged with the brand but IHOP wasn’t part of the conversation. Will consumers start feeling betrayed by companies that ignore the opportunity to engage in conversations with them?

I guess the ultimate question is how many TPS  will it take before more companies embrace the Twitter mania?

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