Home > Uncategorized > Frito-Lay in Video

Frito-Lay in Video

by  Corina

Recently, I have been doing some research about Video Commercials and came across these cool videos that are from Frito-Lay and wanted to share some thoughts with you about it.

First, Frito Lay Chips and Dips -Commercial #5- : As emotional as it can get using emoticons-like characters! (for more information: http://vimeo.com/3577198)

And then there was salsa! Two versions: YouTube http://www.youtube.com/watch?v=ucz039aF5l4 and Vimeo http://vimeo.com/9194146 same thing, completely different impact. YouTube ok, great concept, nevertheless doesn’t make me want to share it or even remember it in the near future. However, Vimeo: out of this world. Innovation and technology create a completely different relation with the viewer, more engaging.

In my opinion both Vimeo videos are candidates for viral campaigns, so as digital marketers I believe that either emotion or innovative techniques work well. Sadly, at the end of the day I’m not sure my purchasing behavior will vary based on these ads.

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Categories: Uncategorized
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