Home > Uncategorized > Location Targeting Method Growing

Location Targeting Method Growing

We all know that  mobile marketing has been the future of marketing for some time.  It’s also been said that location marketing will be taking off especially with GPS technologies becoming as advanced as it has.  However, according to AdAge, soon websites will open up the competition for a number of location based marketing opportunities.  As a result, the way that advertisers divide their budget will change and interactive marketing will increase substantially.  The author also estimates that by 2014 mobile will dominate U.S. interactive marketing.

This great news proves that interactive and e-communication and marketing gurus (i.e. Emerson grads) will have a lot of opportunity in the future.


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