Location Targeting Method Growing
We all know that mobile marketing has been the future of marketing for some time. It’s also been said that location marketing will be taking off especially with GPS technologies becoming as advanced as it has. However, according to AdAge, soon websites will open up the competition for a number of location based marketing opportunities. As a result, the way that advertisers divide their budget will change and interactive marketing will increase substantially. The author also estimates that by 2014 mobile will dominate U.S. interactive marketing.
This great news proves that interactive and e-communication and marketing gurus (i.e. Emerson grads) will have a lot of opportunity in the future.
New FREE Digital Marketing Book
Trying to get a handle of how you're going to conquer the digital marketing realm? "Digital Marketing: How the Conversation is Changing", written the Interactive and Ecommunication research teams at Emerson College, explore a number of topics pertaining to how digital marketers are using new tools and methodologies to more effectively communicate with prospects, customers and supports.
The topics covered in this book includes:
- How to take advantage of advances in targeted advertising techniques
- Harnessing the power of online communities
- Reaching Mobile Consumers
- Getting the greatest impact out of today's multimedia marketing tools
- Putting it all in the Cloud: The changing landscape of data storage and ownership
- Plus plenty more! Over 200 pages of valuable insight!
Download your free copy right now by clicking here.
