Home > Uncategorized > From “Fan” to “Liking”: Way to Weaken the Relationship Facebook

From “Fan” to “Liking”: Way to Weaken the Relationship Facebook

Within the next two or three weeks, Facebook will be changing the verbage of fan pages.  No long will users be able to become fans of a brand, band, company or idea.  They will be able to “like” it.  This is not to be confused with the “liking” of specific posts created by the page, but “liking” of the page itself.  Facebook figures that users will figure out the difference as they become use to the new layout.  But what does this mean for the companies using fan pages to connect and reach out to loyal consumers.  For Facebook users it is easy to click a “like” button but it takes thought and a true connection to voice themselves as a fan of a brand.  A new challenge emerges, how do we tell the “fans” from those who only “like” our pages?

A full text article can be found here.

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