Home > Uncategorized > The Future of Internet Search – Will Google Be There?

The Future of Internet Search – Will Google Be There?

I recently came across an interesting article in Advertising Age that predicts that the future of Internet search will come from the East, where the Korean companies Naver and Daum are already far-surpassing America’s beloved Google in terms of the capabilities and search format used.

Google has built a name for itself through its spearheading of an excessively simple, user-friendly search platform. In fact, most of us cannot even remember cyberspace without Google’s presence. However, in South Korea, where consumers have had high-speed broadband Internet from day one, the concept of a simple text search is pretty alien. Instead, Naver and Daum (its Google and Bing equivalents) act more like portal websites, where search results are fully integrated with images, video, music, and user Q&A’s, and appear more reminiscent of the Yahoo search portal, albeit a much more advanced and sophisticated one. In fact, this leap-frog of search capabilities is in large part the reason behind Google’s struggle in the East.

However, a similar shift is starting to be seen in the West as well, especially with the rise of mobile media, which is redefining the way people access the Internet through social media and smartphone apps. Coupled with the launch of Quick Response (QR) code and Radio Frequency Identification (RFID) readers throughout 2010, cell phones will soon allow consumers to compare prices in real time, thereby transforming online purchasing habits. It is only a matter of time before these new technologies become mainstream, and begin to challenge the way we look at Internet search and online display capabilities. That being said, where does Google fit into this trend? The company has built an empire of sorts on its no-frills approach; how will it come to position itself once the world of search optimization becomes a little more “frilly?”

Here is a link to the Advertising Age article: http://adage.com/digitalnext/article?article_id=143057

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