Brands and Chatroulette
Reading through this Ad week article made me think “Wow,what a way to break through the noise!”
That was quickly followed by “I wish I had been when the marketing geniuses at Burger King, Travelocity and French connection decided this was definitely the hand to play!”
After about a 2 minutes of thinking this over, I think they might be onto something. Granted this channel wont be the new Facebook and depending on your brand, you should never associate with Chatroulette but this present a unique opportunity to reach your targets. Because lets face it, in this case, they do need to be clothed, eat and travel some time. 🙂
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