Home > Uncategorized > “I’m with Coco’s” Effective Use of Social Media

“I’m with Coco’s” Effective Use of Social Media

As many of you may know, Conan O’Brien was recently picked up by TBS, but what some of you may not know is how it happened.

Prior to the cancellation of The Tonight Show with Conan O’Brien’s cancellation, a few friends created the “I’m with Coco” fan group on Facebook, over night the group had over 100,000 fans, and to date has 989,871 fans. These aren’t just any fans, but active fans who spurred Conan’s comedy tour and  subsequently helped get Conan’s show on TBS.

Conan himself, joined Twitter and overnight had 840,872 followers. Conan’s humorous timely tweets have caught the eye of outdoor media giant Lamar. Lamar now posts Conan’s tweets on their empty interactive billboards.

Conan could have joined Rosie O’Donald or Joan Rivers in the ex-show host club, but because of his fan’s voice and usage of social media he’ll be alive and kicking on TBS starting in November.

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