Home > Uncategorized > KFC Double Down: Created for Internet Buzz?

KFC Double Down: Created for Internet Buzz?

Any of my friends know I’m completely obsessed with the KFC sandwich, the “Double Down” that uses two pieces of chicken instead of bread. I love this so much because in a country that’s becoming more and more obsessed with organic healthfood, KFC has laughed in the face of nutritionists. A lot of people are questioning wether in a world with these kind of health conscious attitudes, people will accept a sandwich that is so ridiculous people have trouble believing it actually exists.

Here’s the thing, I heard about this sandwich a year ago. I’ve only eaten at KFC once, but I heard rumors of this insane concoction in some of my first emerson classes. Once it actually was released, it was already an internet phenomenon. There are television commercials for it, but I almost don’t see the reason. They got all they needed from free WOM advertising online, simply by producing a product so strange that it went viral. Was this done on purpose? Did KFC think about this when creating the Double Down? I’m starting to wonder if soon, it may become a viable advertising strategy to release products that may not be embraced by the general public, but can put your business on the eMap.

Either way, I cant wait to eat one of these suckers.

for more Double Down News and Shameless Self Promotion, Check out these other Double Down related posts:

The Schmucklife -You always Double Down on 11, Always

The Cliarnival -Double Down Holders

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Categories: Uncategorized
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