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Thanks, Kleenex

Kleenex has done a fantastic job at creating a need for their latest product, Kleenex Hand Towels. Their online and TV spots have really got me. They tell me that my hands are only as clean as the towel used to dry them. GROSS! And if multiple people are using your hand towels, how clean can your hands really be? Perhaps it’s my own issues with germs, but this campaign really makes me feel gross, and incites a call to action– to buy their hand towels! That singular conversion makes the campaign a success because if I feel that way, then I’m sure numerous others feel the need to purchase these holy towels. (Even though this product is truly unnecessary…)

Further evidence that YOU need these hand towels:

According to the Kleenex site, “people in the U.S. dry their hands on cloth bathroom towels approximately 200 billion times a year. The CDC guidelines for hand washing recommends hand drying with a single-use towel. Families have not had a practical alternative to traditional cloth hand towels in their home bathrooms… until now.”

Kleenex® Hand Towels are an innovative solution that delivers one clean, fresh, dry towel every time you wash your hands. Each and every box is specifically designed with you in mind:

* Cottony-Soft™ sheets, free of inks, dyes, and fragrances
* Dry-Touch™ fibers make each towel super absorbent for effective hand drying and bathroom wipe-ups.
* Revolutionary packaging to fit seamlessly in any
bathroom, either on a towel bar or countertop.
* Pop-Up® delivery system always keeps one clean, fresh, dry towel conveniently on hand.

Check out the TV spot and see for yourself: http://www.kleenex.com/handtowels/TVSpots.aspx

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Categories: Uncategorized
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