HP+Palm, will HP be a player in the mobile world?
It was announced this week that giant HP would aquire Palm for 1.2 billion dollars in an all cash transaction. This is big news in the moblie world. Palm has been in dire straights over the past few years, failing to meet consumers demand in the smartphone market and seeing increasingly depressed sales. Palm, essentially in a failed state, would most likely cease to exist without such a takeover.
It is still unclear what will remain of Palm after the takeover is complete and there are still many hurdles that must be cleared before the deal is officially official. In all likelyhood this will give HP accesss to Palm’s mobile expertise and allow them to compete in a market that they have been sersiously lacking in as of late. It should be facinating to see if this aquisition will allow HP to shake up the mobile space. With exciting new products in the pipeline this could be just what HP needs to compete with the like of Apple, Google, Microsoft, Nokia, and RIM in the mobile sphere. Nothing wrong with a little added competition.
New FREE Digital Marketing Book
Trying to get a handle of how you're going to conquer the digital marketing realm? "Digital Marketing: How the Conversation is Changing", written the Interactive and Ecommunication research teams at Emerson College, explore a number of topics pertaining to how digital marketers are using new tools and methodologies to more effectively communicate with prospects, customers and supports.
The topics covered in this book includes:
- How to take advantage of advances in targeted advertising techniques
- Harnessing the power of online communities
- Reaching Mobile Consumers
- Getting the greatest impact out of today's multimedia marketing tools
- Putting it all in the Cloud: The changing landscape of data storage and ownership
- Plus plenty more! Over 200 pages of valuable insight!
Download your free copy right now by clicking here.
