Home > Uncategorized > I <3 Technology (and Kimpton Hotels)

I <3 Technology (and Kimpton Hotels)

I stayed in my first Kimpton Hotel (ROUGE) in Washington D.C. a few years ago, and I fell in love. It was chic, cool, modern, glamorous and a little bit silly all at the same time. There were these amazing white leather chairs and chaise lounges in the lobby. The bathrobes were cheetah print. The mini bar was made up of only red items — red hot tamales, red wax lips, red bull sports drink, cinniminis. It was one of the best themed, branded hotels I had ever seen. And, since then, I seek out Kimpton Hotels every time I travel.

In just a few weeks, Kimpton Hotels (a San Francisco-based hotel chain) will launch its fourth New York City hotel, Eventi in the North Chelsea neighborhood. So, I thought it would be interesting to find out what, if anything, Kimpton is doing to promote this (it’s 50th hotel) and interact with customers.

Here is what I found:

  • The Hotel Eventi facebook fan page has 263 fans
  • The Kimpton Hotels facebook fan page has 18,700+ fans
  • But, they don’t promote Eventi on the Kimpton fanpage very much (seems like a missed opportunity)
  • 7,334 @kimpton twitter followers (with what appears to be a lively discussion)
  • The hotel has been mentioned on 40 blog and in several traditional media sources

So, if Kimpton is going to invest in a more aggressive social media program (which I think they should, for the launch of Eventi), here are some of the social media best practices  for hotels, as cited on hotelmarketing.com:

  • Make them feel special with incentives
  • Create an open and transparent dialogue
  • Give fans and followers the tools to spread your message
  • Feature fans (your hotel is just four walls without them)
  • Establish relationships on their terms

And, actually… I feel these best practices, for hotels, could be applied to just about any industry.

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