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Scare Targeting????

I had never heard of the website or of the movie, however, then again, I’m not their target.

http://www.chatroulette.com/ is social networking site that randomly sets up two computers (sometimes many people per computer) to video chat. My guess, this site is for teenagers…I would’ve loved to have this as a teenager as much as my parents would have dreaded it. I also can guess this site is for lonely adults, which combined with teenagers is a little scary, but this is not my point.

Enter the movie The Last Exorcism, a very scary movie targeted at teenagers that soak up the gore and the violence. How do you get this group, possibly least responsive group in marketing and leaders in attention deficient disorders, attention?

Well…this is one way.

***************please advised there is strong language and gory visuals.

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