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Who’s Blogging What

Mixed Signal

The LinkedIn blog publishes the exhortation ‘Follow LinkedIn on Twitter’ but this week, when they unveiled LinkedIn Signal, they essential provided a way to do the reverse. The new feature is seen as a way to filter the real time social media fire hose based on LinkedIn connections and preferences. TechCrunch provided the details of how Signal will work (it was announced at their Disrupt conference). Perspective was provided by Venture Beat, who pointed to Signal as an example of the ‘fourth wave’ of content delivery. Historically, web content filtering has been managed by search engine algorithm. Now, as social content volume explodes, services are emerging that include human interaction in filtering and presentation.

Also this week…All Things Digital reported that Facebook and Skype were preparing for a deep integration of services. The Ecommerce Times called it as Facebook’s mobile effort to balance Google voice and GigaOm looked at the likelihood that Facebook would take it to the next level and buy Skype outright.

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