Home > Uncategorized > YouTube used for Video Advertising

YouTube used for Video Advertising

I stumbled across this article in Fast Company about how the French Connection clothing store is soon going to have their own YouTube channel that will let consumers view their latest clothing line and even purchase items from the “YouTique”.  I thought it was interesting that companies are now seeing YouTube as a powerful tool in their advertising arsenal.  “YouTiques” could really help customers interact more with the brand and get that customized feel that most consumers nowadays crave.   I’m not sure though if it will take off.  Most people tend to go to YouTube for entertainment, not shopping.  I’m sure if it does work though, many other clothing lines will follow suite. 

http://www.fastcompany.com/1692918/the-first-youtique

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