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When it comes to marketing a country…
Being marketers, we promote every kinds of products from a pen to life insurance. When it comes to marketing a country, tourism would be most effective way. Holding international events like Olympic games and world baseball cup is another method to attract attention.
For a small island country, Taiwan, Taiwanese work very hard to build awareness in the world. Therefore, when our country has chance to hold worldwide events, promotion is very important. What materials should put in the promotion video? It is not an easy task. The primary purpose is to introduce the event but also advertise the country or the city. Following are some promotion videos.
Taipei International Flora Expo 2010
IDA Congress in Taipei 2011
Happy Birthday, Taiwan!
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