Home > Uncategorized > What is Chatroullete all about?

What is Chatroullete all about?

When Rob approached me in class holding strips of paper with the topics for our book articles, I chose the strip that read “Chatroullete”. I immediately turned to the person sitting next to me and asked, “what is Chatroullete?”.

Since that evening, I have spent sometime trying to answer this question. For those of you who are not familiar with Chatroullete, it is a website that pairs random strangers from around the world together for webcam-based conversations. Visitors to the website randomly begin an online chat with another visitor.

Although you will all have the opportunity to read my Chatroullete article, I wanted to take advantage of this media medium to share with you a few ways marketers have begun taking advantage of this site.

As you see from this video, Chatroulette users thought they were chatting with an attractive young woman only to find out she was some possessed demon like creature. The official highlight reel of reactions has 2.5 million views and counting.

Travelocity has used Chatroulette as another outlet for their increasingly social Roaming Gnome. They simply give him signs to hold for other viewers to see.  The cards share where the gnome is in a given date, where he thinks you should be, and occasionally a voice chimed in to talk as the gnome.

Who would have thought Chatroulette could be used for marketing?

 

 

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