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Some Fun Logo Designs
I got this in an email and thought it was fun to think about in terms of what goes into a brand!
Toblerone is a chocolate-company from Bern , Switzerland .Bern is sometimes called ‘The City Of Bears’.They have incorporated this idea in the Toblerone logo,because if you look closely, you’ll see the silhouette of a bear.
Do you see any arrows on FedEx’s logo?I saw it a few times at other site saying that there’s an arrowhidden in the FedEx arrow, but I couldn’t find it.I now know where it is, it’s your turn to find.The clue is that the arrow is located in between the alphabet E and X,and the arrow is white, acting as a background.
Sony Vaio is a well known brand of laptops.But did you know that the name Vaio also had a hidden meaning?Well, the first two letters represent the basic analog signal.The last two letters look like a 1 and 0, representing the digital signal.
This logo doesn’t seem to hide much at first sight,but it gives you a little insight in the philosophy behind the brand.First of all, the yellow swoosh looks like a smile:Amazon wants to have the best customer satisfaction.The swoosh also connects the letters a and z,meaning that this store has everything from a to z.
If you look at the center of this logo, you can see two peopleenjoying a Tostito chip with a bowl of salsa.This logo conveys an idea of people connecting with each other.
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