Home > Uncategorized > Some Fun Logo Designs

Some Fun Logo Designs

I got this in an email and thought it was fun to think about in terms of what goes into a brand!


Toblerone is a chocolate-company from Bern , Switzerland .
Bern is sometimes called ‘The City Of Bears’.
They have incorporated this idea in the Toblerone logo,
because if you look closely, you’ll see the silhouette of a bear.




Do you see any arrows on FedEx’s logo?
I saw it a few times at other site saying that there’s an arrow
hidden in the FedEx arrow, but I couldn’t find it.
I now know where it is, it’s your turn to find.
The clue is that the arrow is located in between the alphabet E and X,
and the arrow is white, acting as a background.



Sony Vaio is a well known brand of laptops.
But did you know that the name Vaio also had a hidden meaning?
Well, the first two letters represent the basic analog signal.
The last two letters look like a 1 and 0, representing the digital signal.


This logo doesn’t seem to hide much at first sight,
but it gives you a little insight in the philosophy behind the brand.
First of all, the yellow swoosh looks like a smile:
Amazon wants to have the best customer satisfaction.
The swoosh also connects the letters a and z,
meaning that this store has everything from a to z.



If you look at the center of this logo, you can see two people
enjoying a Tostito chip with a bowl of salsa.
This logo conveys an idea of people connecting with each other.



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