Some Fun Logo Designs

I got this in an email and thought it was fun to think about in terms of what goes into a brand!

 

Toblerone is a chocolate-company from Bern , Switzerland .

Bern is sometimes called ‘The City Of Bears’.

They have incorporated this idea in the Toblerone logo,

because if you look closely, you’ll see the silhouette of a bear.

 

 

 

Do you see any arrows on FedEx’s logo?

I saw it a few times at other site saying that there’s an arrow

hidden in the FedEx arrow, but I couldn’t find it.

I now know where it is, it’s your turn to find.

The clue is that the arrow is located in between the alphabet E and X,

and the arrow is white, acting as a background.

 

 

Sony Vaio is a well known brand of laptops.

But did you know that the name Vaio also had a hidden meaning?

Well, the first two letters represent the basic analog signal.

The last two letters look like a 1 and 0, representing the digital signal.

 

This logo doesn’t seem to hide much at first sight,

but it gives you a little insight in the philosophy behind the brand.

First of all, the yellow swoosh looks like a smile:

Amazon wants to have the best customer satisfaction.

The swoosh also connects the letters a and z,

meaning that this store has everything from a to z.

 

 

If you look at the center of this logo, you can see two people

enjoying a Tostito chip with a bowl of salsa.

This logo conveys an idea of people connecting with each other.

 

 

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