What is the Monetary Value of a Facebook Friend?
One of the things that we’ve been discussing this semester as part of the curriculum, for our ‘Interactive and Ecommunication’ class, are the new metrics that digital marketers are using to measure campaign success. An article today in the Wall Street Journal drives that point home with an exploration of how some marketers are striving to create fans instead of other types of conversation based on direct sales.
You can read the article here: What’s a Facebook Ad Worth?
New FREE Digital Marketing Book
Trying to get a handle of how you're going to conquer the digital marketing realm? "Digital Marketing: How the Conversation is Changing", written the Interactive and Ecommunication research teams at Emerson College, explore a number of topics pertaining to how digital marketers are using new tools and methodologies to more effectively communicate with prospects, customers and supports.
The topics covered in this book includes:
- How to take advantage of advances in targeted advertising techniques
- Harnessing the power of online communities
- Reaching Mobile Consumers
- Getting the greatest impact out of today's multimedia marketing tools
- Putting it all in the Cloud: The changing landscape of data storage and ownership
- Plus plenty more! Over 200 pages of valuable insight!
Download your free copy right now by clicking here.
