Home > Uncategorized > What is the Monetary Value of a Facebook Friend?

What is the Monetary Value of a Facebook Friend?

One of the things that we’ve been discussing this semester as part of the curriculum, for our ‘Interactive and Ecommunication’ class, are the new metrics that digital marketers are using to measure campaign success. An article today in the Wall Street Journal drives that point home with an exploration of how some marketers are striving to create fans instead of other types of conversation based on direct sales.

You can read the article here: What’s a Facebook Ad Worth?
Picture of a bag of money

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