Home > Uncategorized > MITX Interactive Agency of the Year and Olympus Augmented Reality

MITX Interactive Agency of the Year and Olympus Augmented Reality

Warning:  This is a shameless plug as well as an attempt to get credit for posting on the blog.

So the company that made the fatal mistake of hiring me after 6 months of interning, Mullen, is in the running for the MITX Interactive Agency of the Year award.  Pretty cool, I know. 

This nomination reminded me of a cool campaign that Mullen did for Olympus cameras that married web cams with YouTube creating an awesome augmented reality experience. 

How it works is you go to the Olympus website and download a marker that you can download from the site.  If you hold up the marker to your webcam you will see a 3D camera that is where the marker would be.  You can play with the camera by putting the flash on, changing the lenses or even taking a picture of yourself.  Click here to get the full demo.

I think this is a great way to hook the online consumer through creating out-of-store trial.  Also,  using emerging technology the campaign has great buzz potential.

If you think this is as cool as I do, please feel free to vote for Mullen here.

Categories: Uncategorized
  1. Cathy Waters
    November 16, 2010 at 5:03 pm

    Hey Kendall, thanks for this great post. I’m going to use it in my class tonight when we talk about augmented reality. Very cool application from Mullen and Olympus!

    • KendallKirby
      November 17, 2010 at 5:48 pm

      Hey Cathy,
      glad you liked the post and that my shameless plug could go to good use!!

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