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Korean Drama on Social Media

In the last class, we talked about many ways to use social media. Not only for products, here is an example about how Korean drama use social media to promote efficiently.

MBC is one of four major national South Korean television and radio networks. One week before its drama, Naughty Kiss’, premiere, they held a press conference on August 26th 2010 at Seoul. MBC announced through news sources and its Facebook page that the press conference will be streamed live on Facebook.

This was the first time that Korean drama used social media to hold a production press conference via Facebook with a live broadcast reaching out throughout the world. Because the increasing popularity of Korean dramas internationally and of Kim Hyun Joong, the lead actor, overseas, this was a real treat for fans both domestic and international.

Here is the link of MBC Facebook and its record video of press conference.




Naughty Kiss came to an end on the 21st of October, but MBC quickly announced that Naughty Kiss would be releasing special episodes through its Youtube account, http://www.youtube.com/user/ytkiss. The channel consists of interviews, OST music videos, NG cuts, and a variety of behind-the-scenes footage, and it is introduced in Korean, English, Chinese, Japanese, and Spanish.

The CEO of Group Eight (the production company of Naughty Kiss) went on to state, Youtube will play a major role in connecting our content to the international market. The release of an online version of ‘Naughty Kiss’ through Youtube will be the preview to a new future for the Korean video content industry.

After the first special episode was revealed on Youtube, the click rate was over 36,000 in one day and there were almost 3,400 responses in different languages. The success of Naughty Kiss YouTube version was recently featured in a report by CNN’s Anna Coren and they dubbed it as “When TV is not on TV, but on YouTube.” Check out the video below and listen on what they have to say about this phenomenal success.

Categories: Uncategorized
  1. December 7, 2010 at 6:18 pm

    interesting! I liked the drama very much! =)

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