Home > Uncategorized > Experiential Marketing During Holidays

Experiential Marketing During Holidays

I recently got an e-mail from Anthropology about a book and stuffed toy drive they are having during the holidays.  Each store has a box where people can donate books and stuffed toys for less-fortunate children.  The clothing/home goods store is well-known for their in-store experience and lack of traditional marketing.  By receiving their e-mails, I know about this “community good will” marketing effort (and a good/different way to get people to the store, if you ask me).  But nowhere on their website is there mention of it.

It makes me wonder if they are doing it just to do it, or if it actually means something to the company.  I think this is something we have to ask ourselves as marketers often.  “Are we doing this just to say we did something good?”  “Are we doing this just to say we did something innovative?”  “Will this, in fact, drive business?”  Basically, are our intentions good, and will our actions positively impact the business.  Otherwise, why do it? 🙂

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