More on Mobile Marketing….

It seems mobile marketing has been gaining more and more attention. I recently heard about a shopkick app that delivers rewards to shoppers for just walking into a store. Stores such as American Eagle Outfitters, Best Buy, Macy’s, Simon Malls, Sports Authority and now Target and Wet Seal are setting up devices at the entrances of their stores that will read customers smart phone signals. The customer will then begin accumulating kickbucks, the shopkicks currency, that may be later redeemed for rewards such as giftcards. Target is taking it a step further by displaying shopkick offers in the store that consumers may scan and redeem at checkout. American Eagle offered extra kickbucks when customers scanned the barcode on a poster in the fitting room. These additional components to shopkick really generate a new level of interaction between the store and customer.

It will be interesting to see the effects of this new app and if it does indeed increase foot traffic into these stores. Unfortunately, it is not yet offered in Boston.  Participating stores are found in the four major markets: New York, Los Angeles, San Francisco and Chicago, and some stores also in Miami, Dallas and Minneapolis.

Here is their website if you want to check it out:

http://www.shopkick.com/app.html