Home > Uncategorized > Dead Drops: public file-sharing

Dead Drops: public file-sharing

Artist Aram Bartholl creator of Dead Drops has taken file-sharing to another level. He created the ‘Dead Drops’ project, which is an “anonymous, offline, peer to peer file-sharing network in public space. USB flash drives are embedded into walls, buildings and curbs accessible to anybody in public space.”   Anyone can drop or find files on the Dead Drop. Currently there are 5 locations in NYC. Aram Bartholl’s inspiration for this project comes from a “need to rethink the freedom and distribution of data.”

How can this innovative idea be used as a promotional or marketing tool?

1. Companies can have branded ‘Dead Drop’ locations where consumers can download information, and get promotional coupons.

2. ‘Dead Drops’ can be used in conjunction with location-based apps like Scvngr. Consumers can compete to find clues and earn points when they upload or download files at designated sites.

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