Home > Uncategorized > 3 Things Brands Must Do to Reach Millennials Online

3 Things Brands Must Do to Reach Millennials Online

Nick Parish, an author at London-based “Contagious”, recently posted this article on targeting millennials online. As a fellow millennial, I thought this article would not only be relevant to our e-communication blog but applicable to current and future marketing projects.

For instance: ” A recent survey by Edelman found that 87% of people born between 1980 and 1995 (referred to by the company as “8095ers”) go to multiple sources before buying a new technology product; 31% looked in seven or more places; 86% looked in multiple places before selecting a more commonplace product or service. They’re not afraid to shop around and actively contemplate purchases.”

Sound familiar? The article also gives some creative examples of how companies are integrating social media in their marketing campaigns.

http://mashable.com/2010/12/08/online-marketing-millennials/

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