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Apple = Advertising?

I found this article on Ad Week that talks about Apple’s iAd tablet for the new and apparently “it” item, the iPad.  The article mentions that the iPad is expected to be the “it” gift this holiday season.

The new format for iPad comes just as the tablet is expected to be the “it” gift this holiday season, especially since the product recently went on sale at major retailers like Walmart and Target for the first time. There are so far more than 7.5 million iPads worldwide.

The first iAd for iPad will launch this afternoon and for this apple is teaming up with Disney’s blockbuster “Tron Legacy”.  The article mentions that the iAd will be “chock-full” of rich graphics, touch navigation, and video native to apps.

The full-screen “Tron” ad, which will run in iPad apps such as TV Guide, includes close to 10 minutes of video, images from the movie, a theater locator with showtimes, and a preview of the movie soundtrack with the option to purchase on iTunes without leaving the ad. For the first time in any iAd, users will also be able to send email straight from within the ad.

“iAd brings ‘Tron’s’ pulsing energy and vivid graphic style to iPad’s stunning display, creating a truly immersive ad experience.”

My question for you is, when did apple become so focused on advertising?  Apple has always been about innovative products, as such the iPad, but when did they become part of the advertising realm – first the iAds for the iPhone and iTouch and now for the iPads, what’s next?

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