Home > Uncategorized > More meaningful gesture on holiday -Twitter Apps for Holiday Charity Campaign

More meaningful gesture on holiday -Twitter Apps for Holiday Charity Campaign

Inspired by holiday topics, Tobias Peggs, OneRiot CEO put out the call for Twitter apps to participate in the campaign on December 3rd and said it is still getting responses. “It struck me that during the holiday season there would be an awful lot of people talking about Santa and mince pies and general excess” on Twitter, said Tobias Peggs, who studied civil engineering in college in the U.K. in the 1990s. “So how about we target charity to that audience and see if we can use social media for social good?”

OneRiot, a Twitter-centric advertising network, and oneforty, a Twitter app directory, are set to launch a campaign that will turn display ad units on Twitter apps into charitable calls to action. The goal is to raise money for Charity: Water, a nonprofit that supplies clean drinking water to people in developing nations.

Sometime over the next week, Twitter apps including Seesmic, Tweetcaster, Storify, Twimbo and Qwerly will begin showing the ads to users who use certain holiday keywords in their tweets. The ads are simple: The words “Give Water” appear in large text over a background of blue sky and snowflakes. At the bottom is the organization’s URL, CharityWater.org. Clicking the ad brings users directly to a donation page.

The goal is to raise $20,000 to sponsor a freshwater project at a school or a health clinic that can serve at least 1,000 people with clean drinking water.

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