Home > Uncategorized > Another men’s luxury e-commerce site

Another men’s luxury e-commerce site

Have you ever thought to buy a new car at an e-commerce site? Gilt Groupe began to offer new special Volkswagen Jettas yesterday. As online private sale companies diversify, I wonder what products will be offered next time. Houses? Yachts? Actually, according to this article, since Gilt Groupe had noticed men’s business from Gilt Man site, representing nearly one-third of the company’s business, the private sale company planned to launch a full-priced men’s fashion site in the coming July.

Following the announcement by Net-a-porter that it will launch a separate men’s e-commerce site in January 2011, Gilt Groupe is not the first online private sales company to launch a separate men’s e-commerce site in the next year,

E-commerce is a rapidly growing industry. Online retailers registered a 11.4% growth from October 31 through November 13, according to MasterCard. Yet there are relatively few e-tailers that cater only to men’s fashion. Most e-boutiques are targeted towards women, such as the bevy of flash sales sites like Rue La La, Ideeli and HauteLook, and the full-priced luxury fashion retailer Net-a-porter.

Sites dedicated to men’s clothing and accessories include Topman – which carries contemporary urban brands like Wesc and Ben Sherman – and Mainline Menswear – which carries designer brands like Lacoste, Ted Baker and Paul Smith.

Additionally, compared each sites of daily unique visitors by Google Trends, I found that half the visitors of the women’s sites is roughly the visitors of the men’s sites, so generally the men’s site have potential.

But Gilt won’t be competing with these businesses, given its luxury positioning, according the article. Its main business rival will undoubtedly be Net-a-porter’s men’s site MrPorter (due to launch next January), which will target time-pressed, affluent men and offer a selection of clothing, shoes, and accessories from 60 upscale brands, including Ralph Lauren, Burberry, Dunhill, and Mr. by Roland Mouret.

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