Home > Uncategorized > Facebook – the ultimate distraction!

Facebook – the ultimate distraction!

My company recently published white papers (http://mashable.com/2010/10/28/facebook-activity-study/) regarding the anatomy of a Facebook post – detailing when and how users are most active. This information is extremely valuable as brands are now leveraging FB as an online tool to connect with consumers. The result of this 3 year long study shows that people typically peruse FB at 3pm on weekdays. And the busiest day for play is Wednesdays. It makes total sense since the work day lethargy hits most people like a mack truck after lunch.

So now that I’ll be working again – at a company that DOES RESEARCH on Facebook’s distraction schemes, I’ll be sure to avoid these peak times of wall posts, likes, comments, and friend requests 🙂

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