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Help my shopping.

 I love shopping. I do. But I’m not sure whether I’m good at shopping or not at all. Sometimes I tried tons of stuff on and couldn’t pick one for me. Sometimes I was too lazy to try it on so just gave it up, then regret it. I need an advisor or friends or mom. Or maybe now fashion brand can help me.

 Now we all talk with friends with our little cool device whenever, wherever. So why not it fitting room? Denim brand Diesel set ‘Diesel Cam’ in the fitting room of their store at Madrid and Barcelone, Spain. So people can send their wear-shot to their facebook page through Diesel Cam, then bosting or asking help!

 The other way Fashion brand try to saving customers trouble is here. Last August, design media agengy Team-Lab introduced interactive hanger at Tokyo Public/Image 3D Exhibition. When customer pick one clothing from the hanger, nearby display monitor shows the fitting shot. Customer can see how it will look like after fitting and if the brand can use appropriate photos, it will increase purchase intention too.

Not only shopping experiences, there are another way to interact with customers and amuse them. Last fall, Daffy’s held a live interactive fashion show. In this fashion show, models were standing in the show window not on the runway and they changed outfits or did some actions by people’s texting. Probably the most-engaged fashion show ever?

It is good to watch the  trend goes trendy. At the very prior posting, you may read fashion don’t embrace online tech. If they saw how customers had fun with interactive media during their shopping, they should change their mind. Consumers are getting smater and smarter and the brands need to develop competitive way to interact with them that match changes in consumer needs

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