What Can Luxurious Brands Do When People Are Just Looking For Incentives?

According to a survey from Cone, consumers are now open to engage with companies through social media. The number of people who interact with brands online.increases from 2009 78% to 86%. However, the main reason for people to engage with the brands is incentives. 77% of the new media users expect incentives such as free products, coupons, and discounts.

More and more luxurious brands are communicating with their customers through the new media, social media. But since giving incentives are not their marketing strategy…how will they gain revenue especially in the going-on recession period?

Here’s an answer:

Chris Dannen from BNet reported that the large high-end clothing brands like Juicy Couture, Chanel, American Eagle and Bloomingdales are launching their mobile app. They are encouraging customers to use the mobile app while they’re browsing in the stores. The customers are able to find more information on products, build wishlists, or get alerts for special deals.

Seems to me like the brands still have to come up with incentives for customers to change their buying behavior…