Home > Uncategorized > ‘My Bud Light’ Packaging

‘My Bud Light’ Packaging

I was watching TV today when a commercial for Bud Light’s new ‘My Bud Light’ Packaging campaign played. Instantly I had one of those, “why didn’t I think of that” moments. If you haven’t seen the commercial yet, I’ll explain exactly what this bottle is and soon you will be saying the same thing to yourself.


The new bottle offers consumers a way to personalize their beer. The bottle has a ‘My Bud Light’ label that when scratched with a coin or key, lets consumers write their name, message or drawing on the beer bottle.


This product is perfect for the current trend of consumers who want to feel like they are apart of a group but also want to be viewed as an individual within the group. The bottle gives consumers the opportunity to be just that – apart of a group of friends drinking beer and a way for them to express their individuality.


Senior Director of Bud Light, Mike Sundet comment on this new bottle design, “This new bottle is one of the many ways we can bring Bud Light’s fun personality to life. Bud Light drinkers are always looking for fun, quirky ways themselves, and ‘My Bud Light’ bottle offers them a canvas to do just that.”


The new bottle could also be used as a way to keep Bud Light consumers involved with the brand. Bud Light could hold a contest for the most creative bottle design and have consumers upload the pictures to social media sites such as Facebook.


The new bottle will be available April 4th and only offered for a limited time. Currently Anheuser-Busch holds 48.4% of the U.S. beer sales to retailers. It will be interesting to see if the ‘My Bud Light’ packaging will help to increase sales.


Categories: Uncategorized
  1. Cam Milliman
    May 13, 2011 at 3:34 am

    Who is the voice of the “My Bud Light” write on bottle ads? It sounds like Dylan Bruno but I cannot tell.

  2. A.
    May 15, 2011 at 12:56 am

    No, more proof positive that Bud is for children. Only a 22 year old would be interested in writing on their beer, the rest of us just want to drink it.

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