Home > Uncategorized > Soft touch of Panera bread

Soft touch of Panera bread

Graduate school requires a lot of reading! One of my favorites place to sit and get work done is a Panera bread store in West Roxbury. I like it because it is quiet and has comfortable chairs. (which is so important!) More importantly they provide free wi-fi that runs at an incredibly fast speed. The internet speed is much faster than Starbucks and other similar restaurants. So, I can say that the main reason I prefer Panera is because of their digital support. However, these children’s thought process is, no doubt, different from me!

One Thursday afternoon, I saw an event held within the restaurant. It seemed like a regular event for kids. A gentleman sang songs with his guitar and the kids sang along and danced to his music. The songs he played coupled with the sound of laughter made everyone smile and the atmosphere was happy!

It is obvious that this event is contributing to the sales of the restaurant, but the more important fact is that it is also contributing to the image of the restaurant. This warm approach made me feel Panera Bread is a comfortable and relaxing place. In conclusion, even though we are living in a fast-pace world equipped with digital technology; human nature steps in and the emotion behind this kind of event, makes the experience special. That’s because at the end of the day, we are all human.

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