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iPhone 4S: Two hot features

The next iPhone is always a hot topic in the digital world, with all sorts of buzz surrounding it throughout the year.  Now that the veil has been lifted on the iPhone 4S and it’s been co-launched with the operating system, iOS5, a couple of its numerous features are already proving to be influential and worth noting in the interactive and e-communication world.

The first of two features to highlight is actually available to any Apple device that is upgraded to the iOS5 operating system. Twitter has been directly integrated into the operating software running on iPhones, iPads, and iPod touches. Apple has made it even easier to share photos, videos, location information, maps and more. Users are prompted to enter Twitter account information (not required), and after doing this once there is no need to re-enter at any point. This has the potential for a heavy impact in consumer-generated content and online buzz. Any iOS5 user can upload information on products, services, and brands even more easily then before, making conversation monitoring even more of a necessity (if it wasn’t already). Businesses may look to use this easy-tweet feature in the near future when encouraging feedback or word-of-mouth chatter involving their brands.

Twitter integration in iOS5

A second feature of the new iPhone is exclusive to the 4S device and does not come available on any other iOS device. Siri, “the intelligent assistant that’s there to help,” as Apple describes, incorporates vocal commands into a mobile device more efficiently and fully than ever before. Not only does the iPhone 4S take dictation as several Android phones before it, but you can speak to Siri as you do to a person, and it will interact with you. A user can ask Siri to remind them to pick up milk on the way home, where the nearest gas station is, or even if they’ll need a jacket for tomorrow. Siri responds by doing the task requested or with an answer or directs the user to an app or a webpage. This new form of interaction with technology has garnished a lot of critical acclaim and is sure to have an affect on new devices and how we use technology in the future.

Siri, iPhone 4S

The iPhone 4s and iOS5 are chock-full of impressive features, and it appears that Apple is continuing to foster innovation in its new products.

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