Home > Uncategorized > Mobile Ticket Sales for Films

Mobile Ticket Sales for Films

This weekend The Twilight Saga: Breaking Dawn, Part One opened making $283.5 million in global ticket sales. According to Fandango, 22% of its ticket sales were made on mobile devices during this opening weekend.

Fandango’s mobile app allows movie goers to buy movies online, check out showtimes, watch trailers and read film reviews. Customers that buy mobile tickets will no longer have to print out a ticket to see the movie of their choice, they can simply present a 2D barcode on their phone to enter the theater. Not all theaters are participating in the mobile ticketing feature as of yet.

More and more company’s are allowing customers to use their mobile phones to make purchases. As more consumers begin to get used to purchasing items with their mobile phones, it will be interesting to see what other companies will begin to use mobile retailing features.

Just as companies no longer want to print out tickets, consumers will also want to avoid printing tickets from home, making e-tickets preferable. It seems like this feature can be used at not just movie theaters, but also concerts, sporting events and theater performances. E-tickets may begin to phase out their paper counterparts.

Valerie

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