What luxury brands can learn from retailers on mobile- Yi Wang
Luxury Brand Vs online Retailer
http://www.luxurydaily.com/what-luxury-brands-can-learn-from-retailers-on-mobile/
Author Rachel Lamb’s article entitled “What luxury brands can learn from retailers on mobile” discussed how high-end department stores took the initiatives in mobile marketing to boost sales of luxury goods. I choose this article to share for three main reasons:
1. Im surprised to see how traditional retailers like Bloomingdale apply mobile marketing tactics such as QR code, an optimized mobile web site etc
2. Useful mobile apps to create a consistent and strong brand image: example the Dior App by Natalie Portman for Miss Dior
3. Creating a whole new mobile shopping experience with mobile videos
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