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Mobile Impacts on the Election

The presidential election is around the corner. In addition to the traditional ways to attract citizens’ support, Mr. Romney’s and President Obama’s teams are following the trend of mobile marketing in order to win votes from mobile users.

A Pew Research Center study recently found that 66% of young adults in the United States have a smartphone, and 68% of them have a quite decent income of $75,000 or higher. This trend provides a new way for politicians to communicate with voters. Unlike debates and speeches, this channel is more personalized, engaging and conversational.

In the article “The Rise of Mobile in Election 2012,” the author Matt Petronzio introduces us to Mobile Politics.  It is “an app and website that allows U.S. political candidates to interact with their constituents.” People can use smartphones to access political information, donate, support and decide. Petronzio adds that there are “more than 80 million voters in the United States. If accurate, this is more than a 200% increase from the 2008 presidential race.”

What can mobile devices do in politics? The first thing is raising awareness. People can receive information and news by simply using SMS or apps. Secondly, mobiles help in fundraising. The Obama team offered supporters access to donate via SMS this August. And according to Mashable, “Evidence suggest that supporters are more apt to give the lower the barrier to do so, which is why true SMS donations could be a boon to campaign fundraising efforts.” Thirdly, apps enable politicians to reach a larger audience by investing in mobile ads. Romney has spent aggressively on this platform including Facebook advertising, Google ads and iAds. Last but not least, mobile apps have played an important role in informing voters of policies, news, events, community activities, volunteer opportunities and general information.

Republicans or Democrats, which one took advantages of this major player in this year’s election? Let’s take a look at an infographic from Mashable.

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Resource: Smartphone Users More Likely To Vote Obama [INFOGRAPHIC]
October 22, 2012 by Lorenzo Franceschi-Bicchierai

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