Is It Viral Marketing or Just Viral?

Viral marketing has become a popular terms in marketing that marketers want to take the advantage of it. 

 

According to Seth Godin, “Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause.” The point of viral marketing is in the second part of the quote: “AND an idea that while it is spreading actually HELPs market your BUSINESS or cause.” Which means being viral is not enough for marketers, the well-spread message has to somehow benefit the business then can be seen as viral marketing.

 

Creating a content that can be viral in multiple media channel 

 

Thanks to the innovation of internet and communication devices, marketers can spread the messages and make it viral through variety of channels. The message might be spread like wildfires and create buzz. However, before it can benefit the business, it’s just viral, not viral marketing.

 

What makes viral marketing so difficult is not spreading the messages but have it help the business at the end. 

Is it viral marketing of just viral? That’s a question every marketer should ask themselves before launching their viral marketing campaign.