A New Communication Way for Consumers
In this new era of social media, empowered consumers are disrupting marketing strategies that companies have used for long time to have their brands in consumers’ minds.
The traditional “one way” communication where companies had control of what consumers would see or hear is no longer effective. A new communication structure is now in place and consumers have the ability to express what they really think about companies and the image they have about them.
With social media, blogs, message boards and reviews, consumers are able to change the game and instantaneously make their “word-of-mouth” broadly known.
Within this new real-time feedback environment companies are concerned, and at some point really scared, with the reactions that customers can have about products and services they experienced and with the potential damages they can cause to brands by posting comments online about their feelings that will then influence other consumers all over the world.
So, if you liked or not the way a company/brand is treating you, use the power you have in your hands for free to change their behavior.
New FREE Digital Marketing Book
Trying to get a handle of how you're going to conquer the digital marketing realm? "Digital Marketing: How the Conversation is Changing", written the Interactive and Ecommunication research teams at Emerson College, explore a number of topics pertaining to how digital marketers are using new tools and methodologies to more effectively communicate with prospects, customers and supports.
The topics covered in this book includes:
- How to take advantage of advances in targeted advertising techniques
- Harnessing the power of online communities
- Reaching Mobile Consumers
- Getting the greatest impact out of today's multimedia marketing tools
- Putting it all in the Cloud: The changing landscape of data storage and ownership
- Plus plenty more! Over 200 pages of valuable insight!
Download your free copy right now by clicking here.
