A New Communication Way for Consumers

In this new era of social media, empowered consumers are disrupting marketing strategies that companies have used for long time to have their brands in consumers’ minds.

The traditional “one way” communication where companies had control of what consumers would see or hear is no longer effective. A new communication structure is now in place and consumers have the ability to express what they really think about companies and the image they have about them.

With social media, blogs, message boards and reviews, consumers are able to change the game and instantaneously make their “word-of-mouth” broadly known.

Within this new real-time feedback environment companies are concerned, and at some point really scared, with the reactions that customers can have about products and services they experienced and with the potential damages they can cause to brands by posting comments online about their feelings that will then influence other consumers all over the world.

So, if you liked or not the way a company/brand is treating you, use the power you have in your hands for free to change their behavior.