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Powerful mobile apps help you shop

Holiday sales are attractive. No wonder everyone loves good deals. But waiting in long lines to get into the stores, fighting with crowds and finding your products all over the place in order to get the best deal doesn’t sound fun at all. Fortunately, we are lucky enough to live in a world where we have innovative mobile apps that can provide price-comparisons, online reviews, and new real-time pricing and inventory information right at our figure tips.


Here are some popular mobile apps to benefit your shopping this holiday season.

Amazon’s Price Checker: This app is designed by Amazon and is available for both iSO and Android based devices, which allows consumers to scan a product’s barcode and compare the price on Amazon with other online retailers. At the same time, consumers can share the deal through different social media platforms, thereby reaching out to more consumers, drawing more attention to the product and stimulating demand.

TGI Black Friday: This app helps consumers to get the most popular deals and newest ads in real time across different states and categories, and price comparison is also available. Consumers can use this app to plan their holiday shopping weeks before Black Friday ads are available on TV or in newspapers. You can shop instantly, share deals or add to your list by easily clicking the buttons.

Ozmott: Save money on your purchases by redeeming discount offers while you shop. You can easily see the participating stores closest to your location and view Ozmott exclusive discount offers. Additionally, it allows you to interact with the offers.

Shopkick: Over 4 million users love shopkick, because it is better than a rewards program. Shopkick gives out reward points for shopping trips we already do anyway. The best part is, you don’t even need to buy anything. You can get kicks(points) by walking into stores like Target, Macy’s, Best Buy and many others. It’s neat and easy. Of course, you will get even more kicks when you scan items and make purchases. It is more amazing than sales and coupons; the great deals are right in this app. You can redeem kicks to treat yourself with a free latte at Starbucks, gift cards at many stores, iTunes song downloads, even designer merchandise and trips. Personally, I am using this app and it is freaking awesome, like a magical experience. I have got nothing to lose by using it and I have already earned a couple of free coffee at Starsbuck.


It’s true that mobile shopping applications are a great tool to help marketers reach the right consumers at the right time in the right place. However, it is also very challenging, because mobile shopping applications change consumers’ shopping patterns, empower them to choose the best deals and might shape where they want to shop. Therefore, this requires marketers to better understand consumer insight, figure out what they want and might want and create customized offers for individual users with the right messages.

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