Home > Uncategorized > The Secrets of Advergaming

The Secrets of Advergaming

Did you know that the basic model of the advergame was pioneered in 1995 by a company called Skyworks? While the Internet was still a very new thing to most people, some former Activision employees looked to see how they could make a business out of games on the web. The business experiments of some well known game designers ended up paving the way for many to follow.

A successful advergame campaign has its own tricky task compared to other games. Like any other game, it still has to be fun and make the player feel glad he played it. With the expande of broadband in America, the possibilities for advergaming seem to be expanding. With millions of potential casual gamers across the nation, the chances of success are higher than ever. Video game consoles like Xbox 360 and the Sony Playstation 3 are becoming more helpful for companies to approach new potential targets. Companies now can have their ads delivered through the game, or being part of the game. Some companies have created a game, example (Pepsi Man game on Playstation 1). Games like FIFA soccer, Grand Theft Auto, and Call of Duty remain the top in the market for Advergaming ads.

Definitely a new horizon to the world of marketing, with loads of potential to reach out the mass in a new creative way. Recently was the video game from Tom Clancy’s Splinter Cell, which had Sony Ericsson as the main sponsor. Their cell phone was part of the game, in which the secret agent received his missions through the phone. Intriguing as it sounds, this has opened a new door of opportunities to the world of marketing.


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By on May 23, 2007


Categories: Uncategorized
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